Estimate your Google AdSense earnings by monthly pageviews, RPM, CTR, niche, and device. Get realistic income projections — daily, monthly, and yearly.
Enter your monthly pageviews and RPM to estimate your AdSense earnings.
Tip: Check your RPM in AdSense dashboard under Performance → RPM
Enter your ad impressions, CTR, and CPC to calculate earnings. Find these in your AdSense → Performance report.
Select your niche and enter monthly pageviews to get a niche-specific revenue estimate with realistic RPM benchmarks.
RPM (Revenue Per Mille) varies dramatically by niche. Finance sites in the US can earn $15–$35 RPM, while general news or entertainment blogs may only earn $1.50–$4. Here are realistic 2025 benchmarks based on US/UK Tier 1 traffic from organic search.
Q4 (Oct–Dec) is consistently the highest-earning period due to advertiser holiday budgets. Q1 (Jan–Feb) typically sees a 20–40% drop after holiday spending ends.
Use this reference table to see realistic earnings ranges for different traffic levels. Based on mixed niches, global traffic, and 2–3 ad units per page.
| Monthly Pageviews | Low RPM ($2) | Mid RPM ($5) | High RPM ($12) | Tier |
|---|---|---|---|---|
| 10,000 | $20/mo | $50/mo | $120/mo | Beginner |
| 50,000 | $100/mo | $250/mo | $600/mo | Growing |
| 100,000 | $200/mo | $500/mo | $1,200/mo | Established |
| 250,000 | $500/mo | $1,250/mo | $3,000/mo | Strong |
| 500,000 | $1,000/mo | $2,500/mo | $6,000/mo | Authority |
| 1,000,000 | $2,000/mo | $5,000/mo | $12,000/mo | Top Tier |
Finance, insurance, legal, and SaaS keywords pay $1–$15+ per click. Creating content around these topics can 3–5× your RPM without more traffic.
US visitors generate 3–8× more revenue than equivalent Tier 3 traffic. Target US-specific long-tail keywords and reference local costs, laws, and brands.
Google's Auto Ads with custom placement for above-the-fold and in-content positions typically outperform manual-only setups by 15–30%.
Faster pages (Core Web Vitals) improve ad viewability rates, which directly increases RPM. Every 1-second improvement can boost RPM by 5–10%.
Articles over 2,000 words hold readers longer, allowing more ad impressions per session. More pages per visit = more ad views = more revenue.
Publish heavily in September–November to capture peak holiday advertiser spending. RPMs can be 40–80% higher in November–December than January.
This calculator provides estimates only. Actual AdSense earnings depend on factors including advertiser competition, ad viewability, user behaviour, invalid click filtering, and Google's revenue share. Earnings can vary significantly from these estimates. Always verify with your actual AdSense dashboard data. This tool is not affiliated with or endorsed by Google.